The Rise Of Digital Marketing

The rise of digital marketing technologies has changed completely the incorporation of businesses into word. Every aspect of businesses process has hit a new level, from employee’s communication to potentials customers, an online marketing approach become crucial from small sized businesses to large ones. It is imperative that businesses should adopt dedicated digital marketing in order to avoid becoming obsolete.

The rise of DM

Implementing Digital Marketing Strategy for Business

There are many factors to be taken in consideration when setting up the business. There are different strategies and tools which we have to choose and take the decisions which is best for the business. As now a days everyone is on internet and using social media to communicate and stay connected with each other. It has become must for businesses to be on internet and stay connected with their customers. One of the important factor online is to implement a strong Digital Marketing Strategy.

Digital Marketing use of Big Data

Which Role Big Data Plays in Digital Marketing?  What are the risks of ignoring Big Data in Digital Marketing?

Digital Marketing and Marketers have identified that Digital Marketing and Big Data goes hand to hand and not recognising the importance Big Data in Digital Marketing is synonymous of  losing competitive edge and failing to make informed decisions.

We live on an era that produces oceans of data; we are creating as much data in two days as we created in the past 5000 years i.e. every two days we are creating five exabyte of data. (according to Teradata)

All this data being created which has been labeled as big data is in a nutshell the evolution from transactions to interactions based data.